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Transferring your passion to your job is far easier than finding a job that happens to match your passion.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Passion
Peace
Jobs
Happens
Transferring
Match
Findings
Finding
Easier

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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Don't wait to be picked. Pick yourself.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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Don't waste time looking for a better pencil: learn to write better.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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If you hear my idea but don't believe it, that's not your fault it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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Everyone is not your customer.
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Teaching young people to sell is a priceless gift.
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Care. Care more than you need to, more often than expected, more completely than the other guy.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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Not only are bloggers suckers for the remarkable, so are the people who read blogs.
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