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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Business
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Willfully
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Create
Future
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Gifts are not favors. If you expect something in return, it's not a gift.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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What if getting bigger isn't the point? What if you merely got better?
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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I define anxiety as experiencing failure in advance.
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Catering to the passionate is exactly what you should do.
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Competence is the enemy of change!
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Don't fix me Love me for what's broken.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Either you defend the status quo, or you invent the future.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Listen to your fear but don't obey it.
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Your generosity is more important than your perfection.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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If you're not the best in the world at what you do, then you have to get better.
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
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