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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Likely
Safe
Create
Future
Business
Inspirational
Willfully
Feels
Deliberately
Trying
Ignore

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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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The innovator creates a business where they are making money, even when they sleep.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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Your best customers are worth far more than your average customers.
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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
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What we most need in our lives, though, is something worth doing, worth it because we care.
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The way to get unstuck is to start down the wrong path, right now.
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Playing safe is very risky.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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Genius is the act of solving a problem in a way no one has solved it before.
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Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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