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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Safe
Create
Future
Business
Inspirational
Willfully
Feels
Deliberately
Trying
Ignore
Likely

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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Soon is not as good as now.
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People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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Set up a life you don't need to escape from.
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Treat different people differently. Anything else is a compromise.
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The opposite of coherent is interesting.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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