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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Business
Inspirational
Willfully
Feels
Deliberately
Trying
Ignore
Likely
Safe
Create
Future

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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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Competition and the market are like water, they go where they want
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What people are afraid of isn't failure. It's blame. Criticism.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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Becoming a superstar takes about 10,000 hours of hard work.
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Go ahead, do something impossible.
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There's no map for being an artist.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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If you're not the best in the world at what you do, then you have to get better.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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Don't waste time looking for a better pencil: learn to write better.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Skepticism doesn't help you hear.
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As long as you want to please everyone, you won't please anyone.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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It's uncomfortable to challenge the status quo.
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