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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Create
Future
Business
Inspirational
Willfully
Feels
Deliberately
Trying
Ignore
Likely
Safe

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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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Surprise and differentiation have far more impact than noise does.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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The conversation is happening about your brand whether you're a part of it or not.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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When the room brightens when you walk in, you matter.
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When you can swim, who cares how deep the water is?
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By the time there is a case study about your industry, you are already too late.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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It's easy to pretend expertise when there's no data to contradict you.
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If you hear my idea but don't believe it, that's not your fault it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
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Who gets to decide what you want?
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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The innovator creates a business where they are making money, even when they sleep.
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Just because something is easy to measure doesn't mean it's important.
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