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The combination of passion and art is what makes someone a linchpin.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Combination
Passion
Makes
Art
Someone
Linchpin
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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Competence is the enemy of change!
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We are too focused on avoiding criticism and not enough on making a difference.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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By the time there is a case study about your industry, you are already too late.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work.
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Facts are irrelevant. What matters is what the consumer believes.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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People talking about you is far more effective than talking about yourself.
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