Quote

Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Race
Conscience
Mention
Games
Leadership
Settings
Living
Worth
Letting
Easy
Dangerous
Customers
Business
Game
Setting
Better
Pretty
Profit
Way
Effort
Bottom
Make
Winning
Standards

More quotes by Seth Godin

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As long as you want to please everyone, you won't please anyone.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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Content marketing is the only marketing left
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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Who gets to decide what you want?
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People that take responsibility are often given responsibility!
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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Good marketers measure.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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Surprise comes from defying expectations.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
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