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Tell your lizard (brain) to shut up.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Lizard
Lizards
Shut
Brain
Tell

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The first rule of doing work that matters: Go to work on a regular basis.
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It's easy to pretend expertise when there's no data to contradict you.
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Listen to your fear but don't obey it.
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Learning is not done to you, it is something you choose to do.
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Be personal. Be relevant. Be specific.
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Too often, the person who wrecks our work is us.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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Don't waste time looking for a better pencil: learn to write better.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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By the time there is a case study about your industry, you are already too late.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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Popular is not the same important, or often, not the same as good.
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If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.
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It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.
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Playing safe is very risky.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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