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Tell your lizard (brain) to shut up.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Shut
Brain
Tell
Lizard
Lizards

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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Effort is its own reward if you allow it to be.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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If you want to be a leader, go lead
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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A big part of doing your work is defending your time and your attention so you can do your work.
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The habit of doing more than is necessary can only be earned through practice.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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Facts are irrelevant. What matters is what the consumer believes.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
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A customer is never out of warranty, even if his product is.
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The best experiences and the biggest ideas don't fit into a category. They change it.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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Mass attention is almost unattainable and it's not clear that you want it.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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