Quote

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Turns
Loyal
Marketing
Educational
Stranger
Customers
Entertainment
Curriculum
Education
Strangers
Friends
Permission

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It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work.
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Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
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If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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Leadership is the art of giving people a platform for spreading ideas that work.
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Becoming a superstar takes about 10,000 hours of hard work.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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If you can raise money, you're never going to have trouble getting a job.
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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The innovator creates a business where they are making money, even when they sleep.
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Someone can always do your job a little better or faster or cheaper than you can.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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Data is not useful until it becomes information.
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A big part of doing your work is defending your time and your attention so you can do your work.
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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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Content Marketing is all the Marketing that's left.
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No is the foundation that we can build our yes on.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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