Quote

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Turns
Loyal
Marketing
Educational
Stranger
Customers
Entertainment
Curriculum
Education
Strangers
Friends
Permission

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Who gets to decide what you want?
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Everyone is not your customer.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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If you want customers to hear about you, make something worth talking about.
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If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.
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No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.
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Not adding value is the same as taking it away.
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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Surprise comes from defying expectations.
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Don't fix me Love me for what's broken.
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Habits are more powerful than fears.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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The only thing worse than starting something and failing... is not starting something.
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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Evolution is the most popular way we have for dealing with change.
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