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I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Mount Vernon
New York
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Not adding value is the same as taking it away.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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Don't create for the masses. Create for the people who are your kind of weird.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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Catering to the passionate is exactly what you should do.
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The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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Be relentlessly generous, without focusing on when it will come back to you.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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The innovator creates a business where they are making money, even when they sleep.
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