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A brand is essentially a container for a customer’s complete experience with the product or company.

Sergio Zyman

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Sergio Zyman
Age: 79
Born: 1945
Born: July 30
Advertising Person
Mexico City
Mexico
Customers
Product
Complete
Container
Products
Containers
Company
Customer
Experience
Brand
Essentially
Brands

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If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.
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If you don't keep giving customers reasons to buy from you, they won't
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