I gather that the dopaminergic system in the reward centres of the brain respond even more vigorously to the expectation of reward than to reward itself. Hence, perhaps, the disappointment.

Any artistic achievement that is tailored to conform to social demands rather than to the real, uninhibited, feelings of its creator, is destined not to reach the heights of achievement, or even fail. It is only when an artist is dis-inhibited that he or she can reach the heights of artistic achievement.

Why does not the brain adapt to repeated exposure and become indifferent, instead of satisfied?

When politicians deny anything fiercely, there is a good chance that it will happen.

The Japanese, if I understand them, are masters of the unsaid and the unstated, of subtlety and ambiguity, all of which constitute powerful stimulants to the imagination.

I can really recommend a beautifully but sparsely furnished room with empty walls!

Perhaps there is a minimum distance that should separate one exhibit from another... Indeed those specialized in psychophysics have actually come up with some rules.

The reaction was immediate. The blood flow was in proportion to how much the painting was liked.

I always expect the worst from this evil and wicked world and am often pleasantly surprised when the worst does not come to pass, but never or rarely surprised or upset when it does.