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I gather that the dopaminergic system in the reward centres of the brain respond even more vigorously to the expectation of reward than to reward itself. Hence, perhaps, the disappointment.
Semir Zeki
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Semir Zeki
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The reaction was immediate. The blood flow was in proportion to how much the painting was liked.
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I can really recommend a beautifully but sparsely furnished room with empty walls!
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When politicians deny anything fiercely, there is a good chance that it will happen.
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