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Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.

Scott D. Cook

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Scott D. Cook
Educational
Customers
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Stuff
Dramatically
Even
Customer
Costs

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People don't place their trust in government or company pension plans they have to be self-reliant.
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Before 1980, it was basically illegal for U.S. banks to invent new products.
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Even some of the greatest technology-led revolutions, or allegedly technology-led, really were only made possible because of trends already present.
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Even the once simple home mortgage now has so many flavors and styles and variations that it is difficult for people to make a decision.
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