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Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.

Scott D. Cook

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Scott D. Cook
Focus
Stuff
Dramatically
Even
Customer
Costs
Educational
Customers
Cost
Willing

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Before 1980, it was basically illegal for U.S. banks to invent new products.
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So I think instead of focusing on the competition, focus on the customer.
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