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So I think instead of focusing on the competition, focus on the customer.

Scott D. Cook

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Scott D. Cook
Instead
Focus
Think
Thinking
Focusing
Customer
Educational
Customers
Competition

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Even the once simple home mortgage now has so many flavors and styles and variations that it is difficult for people to make a decision.
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Well, today people have to be self-reliant if they want a secure retirement income.
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The changing nature of money is only one facet of the financial services revolution.
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Thirty to 40 years ago, most financial decisions were fairly simple.
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QuickBooks - the very fact that we could even dream to make something in the business arena, and that it would then succeed - was a total revolution to me.
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Today more people believe in UFOs than believe that Social Security will take care of their retirement.
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Subsequent to the original Quicken, the whole idea that we, as a consumer products company, could actually make business products, that was a whole revolution in our thinking.
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