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I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.

Scott D. Anthony

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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Much
Narcissism
Way
Complexes
Complex
Advertising
Talent
Call
Fear
Right
Sucking

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If you are a large company and you want to do something unique, you almost by definition have to tap onto the core business in some way. Otherwise you are going into a naked fight against startups, and that's just a tough place to be.
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The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
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I think the most important thing to do is to recognize the fundamentally different circumstances of pursuing growth.
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Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
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Now, I worry a bit about the TEDification of the world where style trumps substance, so hopefully you have a good blend of both!
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Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day!
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If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
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I think it is only in hindsight that you can determine whether something is a mistake or not.
Scott D. Anthony
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Companies get into grooves and they keep sharpening what they are doing, when in fact what they really need to do sometimes is to stop and do something completely differently.
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It's very easy to skip steps when documenting an idea.
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A spreadsheet for an innovative idea reports the mathematical relationship between made up numbers. You can't cash a spreadsheet.
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We've got some great big problems in our world. We have to figure out how to feed 10 billion people. Too many people can't access clean water, quality healthcare, and reasonable education. We have to figure out what to do about climate change, income inequality, and more. Innovators need to rise to the challenge!
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I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
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Almost every disruption starts at the perceived fringes of today's market.
Scott D. Anthony
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Small teams move faster than big teams.
Scott D. Anthony
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Three of our core corporate values are inclusiveness, collaboration, and humility.
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There's a general belief that failure is the friend of the innovator, but I've come to view it a different way.
Scott D. Anthony
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Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.
Scott D. Anthony
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It's one of the underappreciated skills required by an innovator - they have to be able to convince lots of people to do things that might not be fully rational (invest in the company, join something that is likely to fail, try a product they've never seen before), and if you can't tell a good story it is just very hard to make that happen.
Scott D. Anthony
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You have to make the decision about whether you want to avoid or you want to overcome the resistance.
Scott D. Anthony