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I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
Scott D. Anthony
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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
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Advertising
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More quotes by Scott D. Anthony
The need to be thoughtful about experiment design is particularly acute within large companies, since some of the behaviors, such as having small teams and tapping into low-cost resources to maximize flexibility, won't come naturally to many people inside huge companies.
Scott D. Anthony
One of the biggest mistakes large companies make is creating innovation teams that mirror all the functions of the core business. Those teams make no progress because they spent forever updating each other on what they are doing versus really crushing the most critical problems they need to address.
Scott D. Anthony
Of course, it is worth it to take the time to think carefully through your assumptions, and ensure you at least have hypotheses around how you will create value. But use the analysis as a way to focus attention on the most critical assumptions, rather than spend a ton of time massaging the numbers.
Scott D. Anthony
The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
Scott D. Anthony
There is what Steve Blank calls the stage where you are searching for a scalable business model. Then, there is the stage when you have found that model and need to scale it. In the former stage you have to have a beginner's mind, be in learning mode, and expect to learn things you didn't anticipate.
Scott D. Anthony
I've come to the conclusion that the core characteristic that separates companies that get innovation from those that don't is a simple word: curiosity.
Scott D. Anthony
We've got some great big problems in our world. We have to figure out how to feed 10 billion people. Too many people can't access clean water, quality healthcare, and reasonable education. We have to figure out what to do about climate change, income inequality, and more. Innovators need to rise to the challenge!
Scott D. Anthony
Innovation is doubly hard inside big companies.
Scott D. Anthony
Mucken Singh works VERY hard on his brawler's physique!
Scott D. Anthony
Think about how much it costs to learn more. Sometimes you want to build confidence by knocking off the easy things.
Scott D. Anthony
Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
Scott D. Anthony
Successful strategies adhere to a basic pattern.
Scott D. Anthony
A spreadsheet for an innovative idea reports the mathematical relationship between made up numbers. You can't cash a spreadsheet.
Scott D. Anthony
People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at work on the next thing.
Scott D. Anthony
Companies get into grooves and they keep sharpening what they are doing, when in fact what they really need to do sometimes is to stop and do something completely differently.
Scott D. Anthony
I think people make innovation much more complicated than it needs to be.
Scott D. Anthony
Three of our core corporate values are inclusiveness, collaboration, and humility.
Scott D. Anthony
Now, I worry a bit about the TEDification of the world where style trumps substance, so hopefully you have a good blend of both!
Scott D. Anthony
Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.
Scott D. Anthony
I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
Scott D. Anthony