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I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
Scott D. Anthony
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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Way
Complexes
Complex
Advertising
Talent
Call
Fear
Right
Sucking
Much
Narcissism
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Mucken Singh works VERY hard on his brawler's physique!
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All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.
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Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
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Innovation is doubly hard inside big companies.
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People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at work on the next thing.
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Successful strategies adhere to a basic pattern.
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I've come to the conclusion that the core characteristic that separates companies that get innovation from those that don't is a simple word: curiosity.
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The need to be thoughtful about experiment design is particularly acute within large companies, since some of the behaviors, such as having small teams and tapping into low-cost resources to maximize flexibility, won't come naturally to many people inside huge companies.
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So many people tell me that they aren't creative or they aren't innovative, and it's just not true.
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Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.
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In my mind, so-called cultures of innovation really boil down to one word: curiosity.
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If you are trying to improve the performance of existing operations in known markets, it is an analytical problem where it's just a question of aligning your execution engine in the right way. If it is about creating something new and different, you can't derive the right answer analytically.
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A next-generation innovation writer and thought leader worth watching.
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