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Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.

Scott D. Anthony

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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Two
Pizzas
Ideas
Disruptive
Need
Pizza
Enough
Teams
Needs
Feds
Team
Small
Working

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The need to be thoughtful about experiment design is particularly acute within large companies, since some of the behaviors, such as having small teams and tapping into low-cost resources to maximize flexibility, won't come naturally to many people inside huge companies.
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Mucken Singh works VERY hard on his brawler's physique!
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Think about how much it costs to learn more. Sometimes you want to build confidence by knocking off the easy things.
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Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
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Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).
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I think the most important thing to do is to recognize the fundamentally different circumstances of pursuing growth.
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In my mind, so-called cultures of innovation really boil down to one word: curiosity.
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If you are a large company and you want to do something unique, you almost by definition have to tap onto the core business in some way. Otherwise you are going into a naked fight against startups, and that's just a tough place to be.
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You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.
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I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
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If you are trying to improve the performance of existing operations in known markets, it is an analytical problem where it's just a question of aligning your execution engine in the right way. If it is about creating something new and different, you can't derive the right answer analytically.
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People who live in more than two countries are more successful innovators.
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You have to chip away at it and shape it to let the winning idea emerge.
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Now, I worry a bit about the TEDification of the world where style trumps substance, so hopefully you have a good blend of both!
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There's a general belief that failure is the friend of the innovator, but I've come to view it a different way.
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I think it is only in hindsight that you can determine whether something is a mistake or not.
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Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.
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It's one of the underappreciated skills required by an innovator - they have to be able to convince lots of people to do things that might not be fully rational (invest in the company, join something that is likely to fail, try a product they've never seen before), and if you can't tell a good story it is just very hard to make that happen.
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Small teams move faster than big teams.
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I've come to the conclusion that the core characteristic that separates companies that get innovation from those that don't is a simple word: curiosity.
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