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Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.
Scott D. Anthony
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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Two
Pizzas
Ideas
Disruptive
Need
Pizza
Enough
Teams
Needs
Feds
Team
Small
Working
More quotes by Scott D. Anthony
Successful strategies adhere to a basic pattern.
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There's a general belief that failure is the friend of the innovator, but I've come to view it a different way.
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All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.
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Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).
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It's very easy to skip steps when documenting an idea.
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Everyone knows innovation involves developing unique understanding of a market, thinking expansively to develop a solution, and then finding a way to test rigorously and adapt quickly.
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I've come to the conclusion that the core characteristic that separates companies that get innovation from those that don't is a simple word: curiosity.
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Small teams move faster than big teams.
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The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.
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People who live in more than two countries are more successful innovators.
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I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
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So many people tell me that they aren't creative or they aren't innovative, and it's just not true.
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You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.
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It would be fun too to put some of the great philosophers and political scientists of the past couple centuries into a time machine, have them look at the world today, and see what they think. Imagine Schumpeter, Malthus, Hobbes, Nietzsche, Marx, and more! That would be good fun.
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Think about how much it costs to learn more. Sometimes you want to build confidence by knocking off the easy things.
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Good innovators like to solve business crossword puzzles.
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Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
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We've got some great big problems in our world. We have to figure out how to feed 10 billion people. Too many people can't access clean water, quality healthcare, and reasonable education. We have to figure out what to do about climate change, income inequality, and more. Innovators need to rise to the challenge!
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I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
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I think people make innovation much more complicated than it needs to be.
Scott D. Anthony
