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Think about how much it costs to learn more. Sometimes you want to build confidence by knocking off the easy things.
Scott D. Anthony
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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Thinking
Build
Cost
Learn
Easy
Sometimes
Much
Knocking
Things
Costs
Think
Confidence
More quotes by Scott D. Anthony
Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
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The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.
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You have to make the decision about whether you want to avoid or you want to overcome the resistance.
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Good innovators are careful observers, network extensively, run experiments, ask lots of questions, and find ways to bring diverse ideas together. Overarching all of this is an intrinsic interest in working through puzzles.
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Of course, it is worth it to take the time to think carefully through your assumptions, and ensure you at least have hypotheses around how you will create value. But use the analysis as a way to focus attention on the most critical assumptions, rather than spend a ton of time massaging the numbers.
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Innovation is doubly hard inside big companies.
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Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.
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I think it is only in hindsight that you can determine whether something is a mistake or not.
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I think people make innovation much more complicated than it needs to be.
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I've come to the conclusion that the core characteristic that separates companies that get innovation from those that don't is a simple word: curiosity.
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Now, I worry a bit about the TEDification of the world where style trumps substance, so hopefully you have a good blend of both!
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Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day!
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You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.
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There's a general belief that failure is the friend of the innovator, but I've come to view it a different way.
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A next-generation innovation writer and thought leader worth watching.
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If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
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The sad truth is as difficult as the first mile can be for entrepreneurs, it is doubly tough inside most large companies as innovators can face some significant headwinds.
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I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
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Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
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So many people tell me that they aren't creative or they aren't innovative, and it's just not true.
Scott D. Anthony