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Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.

Scott D. Anthony

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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Customers
Internally
Satisfaction
Launching
Profit
Profits
Courses
Focusing
Course
Revenue
Business
Customer
Retention
Might
Employee
Metrics
Thinking
Meaningful
Revenues

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Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.
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Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).
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Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day!
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You have to chip away at it and shape it to let the winning idea emerge.
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The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.
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Innovation is doubly hard inside big companies.
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Good innovators like to solve business crossword puzzles.
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I think it is only in hindsight that you can determine whether something is a mistake or not.
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If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
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If you are a large company and you want to do something unique, you almost by definition have to tap onto the core business in some way. Otherwise you are going into a naked fight against startups, and that's just a tough place to be.
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Successful strategies adhere to a basic pattern.
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The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
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Companies get into grooves and they keep sharpening what they are doing, when in fact what they really need to do sometimes is to stop and do something completely differently.
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A next-generation innovation writer and thought leader worth watching.
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You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.
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Almost every disruption starts at the perceived fringes of today's market.
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Everyone knows innovation involves developing unique understanding of a market, thinking expansively to develop a solution, and then finding a way to test rigorously and adapt quickly.
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The sad truth is as difficult as the first mile can be for entrepreneurs, it is doubly tough inside most large companies as innovators can face some significant headwinds.
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You have to make the decision about whether you want to avoid or you want to overcome the resistance.
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So many people tell me that they aren't creative or they aren't innovative, and it's just not true.
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