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Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
Scott D. Anthony
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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Make
Sure
Target
Time
Idea
Companies
Think
Others
Market
Thinking
Ideas
Plan
Wells
Plans
Might
Already
Well
Imagine
Targeting
Take
Company
Respond
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We've got some great big problems in our world. We have to figure out how to feed 10 billion people. Too many people can't access clean water, quality healthcare, and reasonable education. We have to figure out what to do about climate change, income inequality, and more. Innovators need to rise to the challenge!
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A next-generation innovation writer and thought leader worth watching.
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I think people make innovation much more complicated than it needs to be.
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Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day!
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People who live in more than two countries are more successful innovators.
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If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
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Good innovators are careful observers, network extensively, run experiments, ask lots of questions, and find ways to bring diverse ideas together. Overarching all of this is an intrinsic interest in working through puzzles.
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Small teams move faster than big teams.
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Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
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I think it is only in hindsight that you can determine whether something is a mistake or not.
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Innovation is doubly hard inside big companies.
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You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.
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Have a core concept, but wrap it in a full business model.
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The need to be thoughtful about experiment design is particularly acute within large companies, since some of the behaviors, such as having small teams and tapping into low-cost resources to maximize flexibility, won't come naturally to many people inside huge companies.
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Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.
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Good innovators like to solve business crossword puzzles.
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People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at work on the next thing.
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If you are trying to improve the performance of existing operations in known markets, it is an analytical problem where it's just a question of aligning your execution engine in the right way. If it is about creating something new and different, you can't derive the right answer analytically.
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One of the biggest mistakes large companies make is creating innovation teams that mirror all the functions of the core business. Those teams make no progress because they spent forever updating each other on what they are doing versus really crushing the most critical problems they need to address.
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