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Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
Scott D. Anthony
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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Make
Sure
Target
Time
Idea
Companies
Think
Others
Market
Thinking
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Imagine
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More quotes by Scott D. Anthony
So many people tell me that they aren't creative or they aren't innovative, and it's just not true.
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All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.
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If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
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I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
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Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).
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Have a core concept, but wrap it in a full business model.
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There is what Steve Blank calls the stage where you are searching for a scalable business model. Then, there is the stage when you have found that model and need to scale it. In the former stage you have to have a beginner's mind, be in learning mode, and expect to learn things you didn't anticipate.
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It's one of the underappreciated skills required by an innovator - they have to be able to convince lots of people to do things that might not be fully rational (invest in the company, join something that is likely to fail, try a product they've never seen before), and if you can't tell a good story it is just very hard to make that happen.
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I think the most important thing to do is to recognize the fundamentally different circumstances of pursuing growth.
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Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.
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There's a general belief that failure is the friend of the innovator, but I've come to view it a different way.
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You have to chip away at it and shape it to let the winning idea emerge.
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Successful strategies adhere to a basic pattern.
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Three of our core corporate values are inclusiveness, collaboration, and humility.
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If you are a large company and you want to do something unique, you almost by definition have to tap onto the core business in some way. Otherwise you are going into a naked fight against startups, and that's just a tough place to be.
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Think about how much it costs to learn more. Sometimes you want to build confidence by knocking off the easy things.
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A next-generation innovation writer and thought leader worth watching.
Scott D. Anthony
We've got some great big problems in our world. We have to figure out how to feed 10 billion people. Too many people can't access clean water, quality healthcare, and reasonable education. We have to figure out what to do about climate change, income inequality, and more. Innovators need to rise to the challenge!
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People who live in more than two countries are more successful innovators.
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The sad truth is as difficult as the first mile can be for entrepreneurs, it is doubly tough inside most large companies as innovators can face some significant headwinds.
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