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You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.
Scott D. Anthony
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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Think
Approach
Capture
Thinking
Plans
Points
Value
Model
Create
Models
Values
Plan
Business
Increase
Spotting
Ends
Weak
Deliver
Really
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Odds
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The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
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Now, I worry a bit about the TEDification of the world where style trumps substance, so hopefully you have a good blend of both!
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Good innovators like to solve business crossword puzzles.
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Have a core concept, but wrap it in a full business model.
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Three of our core corporate values are inclusiveness, collaboration, and humility.
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A spreadsheet for an innovative idea reports the mathematical relationship between made up numbers. You can't cash a spreadsheet.
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I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
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You have to make the decision about whether you want to avoid or you want to overcome the resistance.
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Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.
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If you are trying to improve the performance of existing operations in known markets, it is an analytical problem where it's just a question of aligning your execution engine in the right way. If it is about creating something new and different, you can't derive the right answer analytically.
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The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.
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So many people tell me that they aren't creative or they aren't innovative, and it's just not true.
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The sad truth is as difficult as the first mile can be for entrepreneurs, it is doubly tough inside most large companies as innovators can face some significant headwinds.
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Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.
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If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
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I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
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People who live in more than two countries are more successful innovators.
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A next-generation innovation writer and thought leader worth watching.
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Innovation is doubly hard inside big companies.
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I think the most important thing to do is to recognize the fundamentally different circumstances of pursuing growth.
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