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The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
Scott D. Anthony
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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Jobs
Reality
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Predicting
Deceive
Deceiving
Customers
Lying
Future
More quotes by Scott D. Anthony
It's very easy to skip steps when documenting an idea.
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Innovation is doubly hard inside big companies.
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Have a core concept, but wrap it in a full business model.
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So many people tell me that they aren't creative or they aren't innovative, and it's just not true.
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Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.
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You have to make the decision about whether you want to avoid or you want to overcome the resistance.
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Everyone knows innovation involves developing unique understanding of a market, thinking expansively to develop a solution, and then finding a way to test rigorously and adapt quickly.
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Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
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Successful strategies adhere to a basic pattern.
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A next-generation innovation writer and thought leader worth watching.
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I think people make innovation much more complicated than it needs to be.
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People who live in more than two countries are more successful innovators.
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There is what Steve Blank calls the stage where you are searching for a scalable business model. Then, there is the stage when you have found that model and need to scale it. In the former stage you have to have a beginner's mind, be in learning mode, and expect to learn things you didn't anticipate.
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Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
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One of the biggest mistakes large companies make is creating innovation teams that mirror all the functions of the core business. Those teams make no progress because they spent forever updating each other on what they are doing versus really crushing the most critical problems they need to address.
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You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.
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Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).
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Now, I worry a bit about the TEDification of the world where style trumps substance, so hopefully you have a good blend of both!
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You have to chip away at it and shape it to let the winning idea emerge.
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Almost every disruption starts at the perceived fringes of today's market.
Scott D. Anthony
