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The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.

Scott D. Anthony

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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Future
Jobs
Reality
Good
Predicting
Deceive
Deceiving
Customers
Lying

More quotes by Scott D. Anthony

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I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
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If you are a large company and you want to do something unique, you almost by definition have to tap onto the core business in some way. Otherwise you are going into a naked fight against startups, and that's just a tough place to be.
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Almost every disruption starts at the perceived fringes of today's market.
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The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.
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If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
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It would be fun too to put some of the great philosophers and political scientists of the past couple centuries into a time machine, have them look at the world today, and see what they think. Imagine Schumpeter, Malthus, Hobbes, Nietzsche, Marx, and more! That would be good fun.
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Successful strategies adhere to a basic pattern.
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Innovation is doubly hard inside big companies.
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I think it is only in hindsight that you can determine whether something is a mistake or not.
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In my mind, so-called cultures of innovation really boil down to one word: curiosity.
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Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
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One of the biggest mistakes large companies make is creating innovation teams that mirror all the functions of the core business. Those teams make no progress because they spent forever updating each other on what they are doing versus really crushing the most critical problems they need to address.
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You have to chip away at it and shape it to let the winning idea emerge.
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I think the most important thing to do is to recognize the fundamentally different circumstances of pursuing growth.
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The sad truth is as difficult as the first mile can be for entrepreneurs, it is doubly tough inside most large companies as innovators can face some significant headwinds.
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You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.
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I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
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If you are trying to improve the performance of existing operations in known markets, it is an analytical problem where it's just a question of aligning your execution engine in the right way. If it is about creating something new and different, you can't derive the right answer analytically.
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So many people tell me that they aren't creative or they aren't innovative, and it's just not true.
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Three of our core corporate values are inclusiveness, collaboration, and humility.
Scott D. Anthony