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The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.

Scott D. Anthony

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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Track
Spend
Watches
Watch
Instead
Money
Largely
Important
Ignore
Thing
Customers

More quotes by Scott D. Anthony

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A next-generation innovation writer and thought leader worth watching.
Scott D. Anthony
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Almost every disruption starts at the perceived fringes of today's market.
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All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.
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Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day!
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You have to chip away at it and shape it to let the winning idea emerge.
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Good innovators are careful observers, network extensively, run experiments, ask lots of questions, and find ways to bring diverse ideas together. Overarching all of this is an intrinsic interest in working through puzzles.
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Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.
Scott D. Anthony
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Now, I worry a bit about the TEDification of the world where style trumps substance, so hopefully you have a good blend of both!
Scott D. Anthony
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If you are a large company and you want to do something unique, you almost by definition have to tap onto the core business in some way. Otherwise you are going into a naked fight against startups, and that's just a tough place to be.
Scott D. Anthony
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Mucken Singh works VERY hard on his brawler's physique!
Scott D. Anthony
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It's very easy to skip steps when documenting an idea.
Scott D. Anthony
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Have a core concept, but wrap it in a full business model.
Scott D. Anthony
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I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
Scott D. Anthony
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The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
Scott D. Anthony
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If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
Scott D. Anthony
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Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
Scott D. Anthony
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Good innovators like to solve business crossword puzzles.
Scott D. Anthony
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Three of our core corporate values are inclusiveness, collaboration, and humility.
Scott D. Anthony
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I've come to the conclusion that the core characteristic that separates companies that get innovation from those that don't is a simple word: curiosity.
Scott D. Anthony
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It's one of the underappreciated skills required by an innovator - they have to be able to convince lots of people to do things that might not be fully rational (invest in the company, join something that is likely to fail, try a product they've never seen before), and if you can't tell a good story it is just very hard to make that happen.
Scott D. Anthony