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The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.
Scott D. Anthony
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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
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More quotes by Scott D. Anthony
Of course, it is worth it to take the time to think carefully through your assumptions, and ensure you at least have hypotheses around how you will create value. But use the analysis as a way to focus attention on the most critical assumptions, rather than spend a ton of time massaging the numbers.
Scott D. Anthony
Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).
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I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
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The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
Scott D. Anthony
People who live in more than two countries are more successful innovators.
Scott D. Anthony
I think the most important thing to do is to recognize the fundamentally different circumstances of pursuing growth.
Scott D. Anthony
Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.
Scott D. Anthony
I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
Scott D. Anthony
Have a core concept, but wrap it in a full business model.
Scott D. Anthony
A next-generation innovation writer and thought leader worth watching.
Scott D. Anthony
The sad truth is as difficult as the first mile can be for entrepreneurs, it is doubly tough inside most large companies as innovators can face some significant headwinds.
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Small teams move faster than big teams.
Scott D. Anthony
There's a general belief that failure is the friend of the innovator, but I've come to view it a different way.
Scott D. Anthony
So many people tell me that they aren't creative or they aren't innovative, and it's just not true.
Scott D. Anthony
The need to be thoughtful about experiment design is particularly acute within large companies, since some of the behaviors, such as having small teams and tapping into low-cost resources to maximize flexibility, won't come naturally to many people inside huge companies.
Scott D. Anthony
I think people make innovation much more complicated than it needs to be.
Scott D. Anthony
We've got some great big problems in our world. We have to figure out how to feed 10 billion people. Too many people can't access clean water, quality healthcare, and reasonable education. We have to figure out what to do about climate change, income inequality, and more. Innovators need to rise to the challenge!
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Mucken Singh works VERY hard on his brawler's physique!
Scott D. Anthony
Successful strategies adhere to a basic pattern.
Scott D. Anthony
Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.
Scott D. Anthony
