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The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.

Scott D. Anthony

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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Spend
Watches
Watch
Instead
Largely
Money
Ignore
Important
Customers
Thing
Track

More quotes by Scott D. Anthony

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A next-generation innovation writer and thought leader worth watching.
Scott D. Anthony
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Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
Scott D. Anthony
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You have to make the decision about whether you want to avoid or you want to overcome the resistance.
Scott D. Anthony
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Of course, it is worth it to take the time to think carefully through your assumptions, and ensure you at least have hypotheses around how you will create value. But use the analysis as a way to focus attention on the most critical assumptions, rather than spend a ton of time massaging the numbers.
Scott D. Anthony
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Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day!
Scott D. Anthony
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I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
Scott D. Anthony
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You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.
Scott D. Anthony
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I've come to the conclusion that the core characteristic that separates companies that get innovation from those that don't is a simple word: curiosity.
Scott D. Anthony
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Three of our core corporate values are inclusiveness, collaboration, and humility.
Scott D. Anthony
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Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).
Scott D. Anthony
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Good innovators are careful observers, network extensively, run experiments, ask lots of questions, and find ways to bring diverse ideas together. Overarching all of this is an intrinsic interest in working through puzzles.
Scott D. Anthony
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The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
Scott D. Anthony
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The sad truth is as difficult as the first mile can be for entrepreneurs, it is doubly tough inside most large companies as innovators can face some significant headwinds.
Scott D. Anthony
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I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
Scott D. Anthony
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I think it is only in hindsight that you can determine whether something is a mistake or not.
Scott D. Anthony
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Companies get into grooves and they keep sharpening what they are doing, when in fact what they really need to do sometimes is to stop and do something completely differently.
Scott D. Anthony
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So many people tell me that they aren't creative or they aren't innovative, and it's just not true.
Scott D. Anthony
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Innovation is doubly hard inside big companies.
Scott D. Anthony
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There's a general belief that failure is the friend of the innovator, but I've come to view it a different way.
Scott D. Anthony
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If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
Scott D. Anthony