Quote

The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.

Scott D. Anthony

Change background

T
T
T

Change font

TAGS & TOPICS

Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Money
Largely
Important
Ignore
Thing
Customers
Track
Spend
Watches
Watch
Instead

More quotes by Scott D. Anthony

Image
Three of our core corporate values are inclusiveness, collaboration, and humility.
Scott D. Anthony
Image
Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
Scott D. Anthony
Image
I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
Scott D. Anthony
Image
We've got some great big problems in our world. We have to figure out how to feed 10 billion people. Too many people can't access clean water, quality healthcare, and reasonable education. We have to figure out what to do about climate change, income inequality, and more. Innovators need to rise to the challenge!
Scott D. Anthony
Image
Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
Scott D. Anthony
Image
People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at work on the next thing.
Scott D. Anthony
Image
Companies get into grooves and they keep sharpening what they are doing, when in fact what they really need to do sometimes is to stop and do something completely differently.
Scott D. Anthony
Image
Think about how much it costs to learn more. Sometimes you want to build confidence by knocking off the easy things.
Scott D. Anthony
Image
The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
Scott D. Anthony
Image
Innovation is doubly hard inside big companies.
Scott D. Anthony
Image
A spreadsheet for an innovative idea reports the mathematical relationship between made up numbers. You can't cash a spreadsheet.
Scott D. Anthony
Image
I've come to the conclusion that the core characteristic that separates companies that get innovation from those that don't is a simple word: curiosity.
Scott D. Anthony
Image
I think it is only in hindsight that you can determine whether something is a mistake or not.
Scott D. Anthony
Image
Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).
Scott D. Anthony
Image
There is what Steve Blank calls the stage where you are searching for a scalable business model. Then, there is the stage when you have found that model and need to scale it. In the former stage you have to have a beginner's mind, be in learning mode, and expect to learn things you didn't anticipate.
Scott D. Anthony
Image
Small teams move faster than big teams.
Scott D. Anthony
Image
Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.
Scott D. Anthony
Image
It would be fun too to put some of the great philosophers and political scientists of the past couple centuries into a time machine, have them look at the world today, and see what they think. Imagine Schumpeter, Malthus, Hobbes, Nietzsche, Marx, and more! That would be good fun.
Scott D. Anthony
Image
It's very easy to skip steps when documenting an idea.
Scott D. Anthony
Image
A next-generation innovation writer and thought leader worth watching.
Scott D. Anthony