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The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.
Scott D. Anthony
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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
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More quotes by Scott D. Anthony
People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at work on the next thing.
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A next-generation innovation writer and thought leader worth watching.
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There's a general belief that failure is the friend of the innovator, but I've come to view it a different way.
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Successful strategies adhere to a basic pattern.
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People who live in more than two countries are more successful innovators.
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So many people tell me that they aren't creative or they aren't innovative, and it's just not true.
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Of course, it is worth it to take the time to think carefully through your assumptions, and ensure you at least have hypotheses around how you will create value. But use the analysis as a way to focus attention on the most critical assumptions, rather than spend a ton of time massaging the numbers.
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All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.
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Mucken Singh works VERY hard on his brawler's physique!
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You have to chip away at it and shape it to let the winning idea emerge.
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Good innovators like to solve business crossword puzzles.
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Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.
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There is what Steve Blank calls the stage where you are searching for a scalable business model. Then, there is the stage when you have found that model and need to scale it. In the former stage you have to have a beginner's mind, be in learning mode, and expect to learn things you didn't anticipate.
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Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day!
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Small teams move faster than big teams.
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The sad truth is as difficult as the first mile can be for entrepreneurs, it is doubly tough inside most large companies as innovators can face some significant headwinds.
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I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
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Think about how much it costs to learn more. Sometimes you want to build confidence by knocking off the easy things.
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I think it is only in hindsight that you can determine whether something is a mistake or not.
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One of the biggest mistakes large companies make is creating innovation teams that mirror all the functions of the core business. Those teams make no progress because they spent forever updating each other on what they are doing versus really crushing the most critical problems they need to address.
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