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If you are a large company and you want to do something unique, you almost by definition have to tap onto the core business in some way. Otherwise you are going into a naked fight against startups, and that's just a tough place to be.

Scott D. Anthony

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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Way
Fight
Definition
Almost
Definitions
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Naked
Fighting
Core
Business
Otherwise
Place
Large
Going
Unique
Something
Tough
Onto

More quotes by Scott D. Anthony

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All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.
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You have to make the decision about whether you want to avoid or you want to overcome the resistance.
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If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
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Good innovators like to solve business crossword puzzles.
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Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
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We've got some great big problems in our world. We have to figure out how to feed 10 billion people. Too many people can't access clean water, quality healthcare, and reasonable education. We have to figure out what to do about climate change, income inequality, and more. Innovators need to rise to the challenge!
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Small teams move faster than big teams.
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You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.
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Companies get into grooves and they keep sharpening what they are doing, when in fact what they really need to do sometimes is to stop and do something completely differently.
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Everyone knows innovation involves developing unique understanding of a market, thinking expansively to develop a solution, and then finding a way to test rigorously and adapt quickly.
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So many people tell me that they aren't creative or they aren't innovative, and it's just not true.
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Innovation is doubly hard inside big companies.
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It's very easy to skip steps when documenting an idea.
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In my mind, so-called cultures of innovation really boil down to one word: curiosity.
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Have a core concept, but wrap it in a full business model.
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Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.
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I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
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I've come to the conclusion that the core characteristic that separates companies that get innovation from those that don't is a simple word: curiosity.
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People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at work on the next thing.
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I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
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