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I think the most important thing to do is to recognize the fundamentally different circumstances of pursuing growth.
Scott D. Anthony
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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Different
Thing
Think
Pursuing
Thinking
Fundamentally
Recognize
Circumstances
Growth
Important
More quotes by Scott D. Anthony
A next-generation innovation writer and thought leader worth watching.
Scott D. Anthony
I think people make innovation much more complicated than it needs to be.
Scott D. Anthony
I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
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Think about how much it costs to learn more. Sometimes you want to build confidence by knocking off the easy things.
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Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
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People who live in more than two countries are more successful innovators.
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Now, I worry a bit about the TEDification of the world where style trumps substance, so hopefully you have a good blend of both!
Scott D. Anthony
Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).
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You have to make the decision about whether you want to avoid or you want to overcome the resistance.
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It's one of the underappreciated skills required by an innovator - they have to be able to convince lots of people to do things that might not be fully rational (invest in the company, join something that is likely to fail, try a product they've never seen before), and if you can't tell a good story it is just very hard to make that happen.
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Three of our core corporate values are inclusiveness, collaboration, and humility.
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A spreadsheet for an innovative idea reports the mathematical relationship between made up numbers. You can't cash a spreadsheet.
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Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
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Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.
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All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.
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Of course, it is worth it to take the time to think carefully through your assumptions, and ensure you at least have hypotheses around how you will create value. But use the analysis as a way to focus attention on the most critical assumptions, rather than spend a ton of time massaging the numbers.
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It's very easy to skip steps when documenting an idea.
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Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day!
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The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
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Good innovators are careful observers, network extensively, run experiments, ask lots of questions, and find ways to bring diverse ideas together. Overarching all of this is an intrinsic interest in working through puzzles.
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