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Almost every disruption starts at the perceived fringes of today's market.
Scott D. Anthony
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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Starts
Market
Almost
Today
Every
Fringes
Disruption
Fringe
Perceived
More quotes by Scott D. Anthony
You have to chip away at it and shape it to let the winning idea emerge.
Scott D. Anthony
People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at work on the next thing.
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There's a general belief that failure is the friend of the innovator, but I've come to view it a different way.
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Everyone knows innovation involves developing unique understanding of a market, thinking expansively to develop a solution, and then finding a way to test rigorously and adapt quickly.
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Of course, it is worth it to take the time to think carefully through your assumptions, and ensure you at least have hypotheses around how you will create value. But use the analysis as a way to focus attention on the most critical assumptions, rather than spend a ton of time massaging the numbers.
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Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
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The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.
Scott D. Anthony
Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.
Scott D. Anthony
I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
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Small teams move faster than big teams.
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Good innovators like to solve business crossword puzzles.
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It's very easy to skip steps when documenting an idea.
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Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.
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Good innovators are careful observers, network extensively, run experiments, ask lots of questions, and find ways to bring diverse ideas together. Overarching all of this is an intrinsic interest in working through puzzles.
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In my mind, so-called cultures of innovation really boil down to one word: curiosity.
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I think people make innovation much more complicated than it needs to be.
Scott D. Anthony
The sad truth is as difficult as the first mile can be for entrepreneurs, it is doubly tough inside most large companies as innovators can face some significant headwinds.
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I think the most important thing to do is to recognize the fundamentally different circumstances of pursuing growth.
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There is what Steve Blank calls the stage where you are searching for a scalable business model. Then, there is the stage when you have found that model and need to scale it. In the former stage you have to have a beginner's mind, be in learning mode, and expect to learn things you didn't anticipate.
Scott D. Anthony
Innovation is doubly hard inside big companies.
Scott D. Anthony