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Almost every disruption starts at the perceived fringes of today's market.

Scott D. Anthony

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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Market
Almost
Today
Every
Fringes
Disruption
Fringe
Perceived
Starts

More quotes by Scott D. Anthony

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One of the biggest mistakes large companies make is creating innovation teams that mirror all the functions of the core business. Those teams make no progress because they spent forever updating each other on what they are doing versus really crushing the most critical problems they need to address.
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Good innovators like to solve business crossword puzzles.
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A spreadsheet for an innovative idea reports the mathematical relationship between made up numbers. You can't cash a spreadsheet.
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All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.
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Companies get into grooves and they keep sharpening what they are doing, when in fact what they really need to do sometimes is to stop and do something completely differently.
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Good innovators are careful observers, network extensively, run experiments, ask lots of questions, and find ways to bring diverse ideas together. Overarching all of this is an intrinsic interest in working through puzzles.
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If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
Scott D. Anthony
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Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
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Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
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I think it is only in hindsight that you can determine whether something is a mistake or not.
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The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
Scott D. Anthony
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A next-generation innovation writer and thought leader worth watching.
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Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.
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I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
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You have to make the decision about whether you want to avoid or you want to overcome the resistance.
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Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.
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In my mind, so-called cultures of innovation really boil down to one word: curiosity.
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People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at work on the next thing.
Scott D. Anthony
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So many people tell me that they aren't creative or they aren't innovative, and it's just not true.
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Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day!
Scott D. Anthony