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People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at work on the next thing.
Scott D. Anthony
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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Hard
Correctly
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Time
Exists
People
Already
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Managing
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There is what Steve Blank calls the stage where you are searching for a scalable business model. Then, there is the stage when you have found that model and need to scale it. In the former stage you have to have a beginner's mind, be in learning mode, and expect to learn things you didn't anticipate.
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The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.
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Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
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If you are trying to improve the performance of existing operations in known markets, it is an analytical problem where it's just a question of aligning your execution engine in the right way. If it is about creating something new and different, you can't derive the right answer analytically.
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Three of our core corporate values are inclusiveness, collaboration, and humility.
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Good innovators like to solve business crossword puzzles.
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The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
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