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Everyone knows innovation involves developing unique understanding of a market, thinking expansively to develop a solution, and then finding a way to test rigorously and adapt quickly.
Scott D. Anthony
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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Unique
Innovation
Understanding
Quickly
Everyone
Tests
Rigorously
Way
Develop
Adapt
Thinking
Findings
Involves
Finding
Solution
Solutions
Test
Market
Developing
More quotes by Scott D. Anthony
If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
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All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader.
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Good innovators are careful observers, network extensively, run experiments, ask lots of questions, and find ways to bring diverse ideas together. Overarching all of this is an intrinsic interest in working through puzzles.
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You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.
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The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
Scott D. Anthony
Of course, it is worth it to take the time to think carefully through your assumptions, and ensure you at least have hypotheses around how you will create value. But use the analysis as a way to focus attention on the most critical assumptions, rather than spend a ton of time massaging the numbers.
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I think the most important thing to do is to recognize the fundamentally different circumstances of pursuing growth.
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Good innovators like to solve business crossword puzzles.
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There's a general belief that failure is the friend of the innovator, but I've come to view it a different way.
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Small teams move faster than big teams.
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Think about how much it costs to learn more. Sometimes you want to build confidence by knocking off the easy things.
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We've got some great big problems in our world. We have to figure out how to feed 10 billion people. Too many people can't access clean water, quality healthcare, and reasonable education. We have to figure out what to do about climate change, income inequality, and more. Innovators need to rise to the challenge!
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One of the biggest mistakes large companies make is creating innovation teams that mirror all the functions of the core business. Those teams make no progress because they spent forever updating each other on what they are doing versus really crushing the most critical problems they need to address.
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Mucken Singh works VERY hard on his brawler's physique!
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Companies get into grooves and they keep sharpening what they are doing, when in fact what they really need to do sometimes is to stop and do something completely differently.
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Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).
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Three of our core corporate values are inclusiveness, collaboration, and humility.
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Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.
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A next-generation innovation writer and thought leader worth watching.
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I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
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