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Everyone knows innovation involves developing unique understanding of a market, thinking expansively to develop a solution, and then finding a way to test rigorously and adapt quickly.

Scott D. Anthony

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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Everyone
Tests
Rigorously
Way
Develop
Adapt
Thinking
Findings
Involves
Finding
Solution
Solutions
Test
Market
Developing
Unique
Innovation
Understanding
Quickly

More quotes by Scott D. Anthony

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Innovation is doubly hard inside big companies.
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You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.
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I think the most important thing to do is to recognize the fundamentally different circumstances of pursuing growth.
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I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
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If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
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Now, I worry a bit about the TEDification of the world where style trumps substance, so hopefully you have a good blend of both!
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Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).
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Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
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Hollywood Joohn Tatum? He does at least 6,000 sit ups and 10,000 pushups a day!
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The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
Scott D. Anthony
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We've got some great big problems in our world. We have to figure out how to feed 10 billion people. Too many people can't access clean water, quality healthcare, and reasonable education. We have to figure out what to do about climate change, income inequality, and more. Innovators need to rise to the challenge!
Scott D. Anthony
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There's a general belief that failure is the friend of the innovator, but I've come to view it a different way.
Scott D. Anthony
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Of course, it is worth it to take the time to think carefully through your assumptions, and ensure you at least have hypotheses around how you will create value. But use the analysis as a way to focus attention on the most critical assumptions, rather than spend a ton of time massaging the numbers.
Scott D. Anthony
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I think it is only in hindsight that you can determine whether something is a mistake or not.
Scott D. Anthony
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It's very easy to skip steps when documenting an idea.
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People who live in more than two countries are more successful innovators.
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The need to be thoughtful about experiment design is particularly acute within large companies, since some of the behaviors, such as having small teams and tapping into low-cost resources to maximize flexibility, won't come naturally to many people inside huge companies.
Scott D. Anthony
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One of the biggest mistakes large companies make is creating innovation teams that mirror all the functions of the core business. Those teams make no progress because they spent forever updating each other on what they are doing versus really crushing the most critical problems they need to address.
Scott D. Anthony
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Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.
Scott D. Anthony
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In my mind, so-called cultures of innovation really boil down to one word: curiosity.
Scott D. Anthony