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Everyone knows innovation involves developing unique understanding of a market, thinking expansively to develop a solution, and then finding a way to test rigorously and adapt quickly.
Scott D. Anthony
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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Everyone
Tests
Rigorously
Way
Develop
Adapt
Thinking
Findings
Involves
Finding
Solution
Solutions
Test
Market
Developing
Unique
Innovation
Understanding
Quickly
More quotes by Scott D. Anthony
Successful strategies adhere to a basic pattern.
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So many people tell me that they aren't creative or they aren't innovative, and it's just not true.
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Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.
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Think about how much it costs to learn more. Sometimes you want to build confidence by knocking off the easy things.
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There is what Steve Blank calls the stage where you are searching for a scalable business model. Then, there is the stage when you have found that model and need to scale it. In the former stage you have to have a beginner's mind, be in learning mode, and expect to learn things you didn't anticipate.
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Mucken Singh works VERY hard on his brawler's physique!
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People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at work on the next thing.
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Of course, it is worth it to take the time to think carefully through your assumptions, and ensure you at least have hypotheses around how you will create value. But use the analysis as a way to focus attention on the most critical assumptions, rather than spend a ton of time massaging the numbers.
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If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
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Good innovators like to solve business crossword puzzles.
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Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
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People who live in more than two countries are more successful innovators.
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Innovation is doubly hard inside big companies.
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You can increase the odds of spotting the weak points in your approach if you really think about the end-to-end business model you plan to follow - how you plan to create, capture, and deliver value.
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I think it is only in hindsight that you can determine whether something is a mistake or not.
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Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).
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Almost every disruption starts at the perceived fringes of today's market.
Scott D. Anthony
The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
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In my mind, so-called cultures of innovation really boil down to one word: curiosity.
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You have to chip away at it and shape it to let the winning idea emerge.
Scott D. Anthony