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Everyone knows innovation involves developing unique understanding of a market, thinking expansively to develop a solution, and then finding a way to test rigorously and adapt quickly.

Scott D. Anthony

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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Solutions
Test
Market
Developing
Unique
Innovation
Understanding
Quickly
Everyone
Tests
Rigorously
Way
Develop
Adapt
Thinking
Findings
Involves
Finding
Solution

More quotes by Scott D. Anthony

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The need to be thoughtful about experiment design is particularly acute within large companies, since some of the behaviors, such as having small teams and tapping into low-cost resources to maximize flexibility, won't come naturally to many people inside huge companies.
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Mucken Singh works VERY hard on his brawler's physique!
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A next-generation innovation writer and thought leader worth watching.
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Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas.
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Three of our core corporate values are inclusiveness, collaboration, and humility.
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In my mind, so-called cultures of innovation really boil down to one word: curiosity.
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Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.
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I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
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If you are a large company and you want to do something unique, you almost by definition have to tap onto the core business in some way. Otherwise you are going into a naked fight against startups, and that's just a tough place to be.
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If you are trying to improve the performance of existing operations in known markets, it is an analytical problem where it's just a question of aligning your execution engine in the right way. If it is about creating something new and different, you can't derive the right answer analytically.
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I think it is only in hindsight that you can determine whether something is a mistake or not.
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Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
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I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
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One of the biggest mistakes large companies make is creating innovation teams that mirror all the functions of the core business. Those teams make no progress because they spent forever updating each other on what they are doing versus really crushing the most critical problems they need to address.
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The reality is customers lie - not because they want to want to deceive you, but because they don't do a good job of predicting what they will do in the future.
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Now, I worry a bit about the TEDification of the world where style trumps substance, so hopefully you have a good blend of both!
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Companies get into grooves and they keep sharpening what they are doing, when in fact what they really need to do sometimes is to stop and do something completely differently.
Scott D. Anthony
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It's very easy to skip steps when documenting an idea.
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Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
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You have to chip away at it and shape it to let the winning idea emerge.
Scott D. Anthony