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I think people make innovation much more complicated than it needs to be.

Scott D. Anthony

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Scott D. Anthony
Age: 49
Born: 1975
Born: February 22
Needs
Much
Make
Think
Thinking
People
Innovation
Complicated

More quotes by Scott D. Anthony

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Have a core concept, but wrap it in a full business model.
Scott D. Anthony
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In my mind, so-called cultures of innovation really boil down to one word: curiosity.
Scott D. Anthony
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I have a fear right now that what I call the advertising-narcissism complex is sucking up way too much top talent.
Scott D. Anthony
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Any leader has two jobs to do. To do what they are currently doing better and more efficiently (call this strengthening the core), and to do what they are not currently doing but will need to do in the future (call this creating the new).
Scott D. Anthony
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If you work on a new product launch, spent time in a new geography, or work to develop a completely new skill, you have no choice but to figure out new ways to solve problems.
Scott D. Anthony
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It would be fun too to put some of the great philosophers and political scientists of the past couple centuries into a time machine, have them look at the world today, and see what they think. Imagine Schumpeter, Malthus, Hobbes, Nietzsche, Marx, and more! That would be good fun.
Scott D. Anthony
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Successful strategies adhere to a basic pattern.
Scott D. Anthony
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Of course, it is worth it to take the time to think carefully through your assumptions, and ensure you at least have hypotheses around how you will create value. But use the analysis as a way to focus attention on the most critical assumptions, rather than spend a ton of time massaging the numbers.
Scott D. Anthony
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Innovation is doubly hard inside big companies.
Scott D. Anthony
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Good innovators like to solve business crossword puzzles.
Scott D. Anthony
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Anytime you see a constrained market, where consumption is limited to those who have special skills or are wealthy, that signals an opportunity for innovation.
Scott D. Anthony
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Good innovators are careful observers, network extensively, run experiments, ask lots of questions, and find ways to bring diverse ideas together. Overarching all of this is an intrinsic interest in working through puzzles.
Scott D. Anthony
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Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
Scott D. Anthony
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It's very easy to skip steps when documenting an idea.
Scott D. Anthony
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Of course if you are launching a new business you can thinking about revenues, profits, and so on, but metrics such as customer satisfaction or employee retention might be meaningful if you are focusing more internally.
Scott D. Anthony
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There's a general belief that failure is the friend of the innovator, but I've come to view it a different way.
Scott D. Anthony
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There is what Steve Blank calls the stage where you are searching for a scalable business model. Then, there is the stage when you have found that model and need to scale it. In the former stage you have to have a beginner's mind, be in learning mode, and expect to learn things you didn't anticipate.
Scott D. Anthony
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I think the most important thing to do is to recognize the fundamentally different circumstances of pursuing growth.
Scott D. Anthony
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I've come to the conclusion that the core characteristic that separates companies that get innovation from those that don't is a simple word: curiosity.
Scott D. Anthony
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I find social media as fun and engaging as the next person, but imagine if all the creative talent that was pouring into finding increasingly clever ways for us to broadcast daily banality (and then serve ads based on what is learned) instead focused on some of the UN Millennium goals? The world would be a better place.
Scott D. Anthony