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A great brand is a story that's never completely told.

Scott Bedbury

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Scott Bedbury
Age: 67
Born: 1957
Born: October 3
Eugene
Oregon
Stories
Great
Never
Branding
Brand
Brands
Completely
Told
Story

More quotes by Scott Bedbury

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Branding is everything - and I mean everything.
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A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.
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The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it.
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