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Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the possibility of failure.
Saul Bass
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Saul Bass
Age: 75 †
Born: 1920
Born: May 8
Died: 1996
Died: April 25
Designer
Film Director
Filmmaker
Graphic Artist
Graphic Designer
Illustrator
Photographer
The Bronx
New York City
Creativity
Involves
Design
Element
Accepting
Expect
Creative
Elements
Play
Accept
Must
Failure
Possibility
Built
Newness
More quotes by Saul Bass
I often think that presentations are more difficult than the work itself.
Saul Bass
Have you ever thought that radical ideas threaten institutions, then become institutions, and in turn reject radical ideas which threaten institutions?
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For the average audience, the credits tell them there's only three minutes left to eat popcorn. I take this ‘dead’ period and try to do more than simply get rid of names that filmgoers aren't interested in. I aim to set up the audience for what's coming make them expectant.
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Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem, going back to the beginning. Often the problem is just a symptom. Sometimes you have to move back in order to move forward to understand what the nature of the solution should be.
Saul Bass
Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story
Saul Bass
The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.
Saul Bass
Logos are a graphic extension of the internal realities of a company.
Saul Bass
Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.
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My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Saul Bass