On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.

Our mission is to revive the gaming industry by increasing our user base.

If you want our world-known names, you can't have them unless you own the Nintendo machine.

If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge the status quo by making something new, rather than competing in an existing market.

Engineering is not quite as important as imagination.

With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases. We're making plans so that this type of thing won't happen.

In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design that differs greatly from any of today's controllers. We have also made bold innovations in play style as well.

Please understand, I am not saying that technology is unimportant. I understand that technology is important.

We are sorry about [the E3] media briefings, specifically for those who were expecting to see Nintendo show something about ‘Super Mario’ or ‘Legend of Zelda.’

Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life.

Some argue that our success is short-lived and temporary. So, we now need to make efforts to constantly expand the player base by offering services and titles that can appeal, not only to those who have never played games, but also to those who play them hard.

Please understand, I am not saying that technology is unimportant. I understand that technology is important. But if we are just focusing on technology and investing in an IT manufacturing plant to come up with higher performance processing [chips], we will not succeed.

In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the same time, I believe that we need to make a new proposal, so that those who do not play games can say, 'I can do it' and, 'I want to touch it.'

If we stay in one place, we will become outdated

At the moment, most customers do not wish to pay the extra money for connection to the Internet, and for some customers, connection procedures to the Internet are still not easy.

Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan to hit that level. To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.

Customers do not want online games.

I've never been able to control a first-person shooter, but as soon as I used the Revolution controller, I found it very easy to control the game. So, I think that's a genre that's particularly well suited for the controller.

No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.