Quote

When I was 7, I came up with the idea of 'charm socks.' My mom would take me to buy bags of plastic charms, we would sew them on frilly white socks, and I sold them at school.

Sara Blakely

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Sara Blakely
Age: 53
Born: 1971
Born: February 27
Businessperson
Businesswoman
Patron Of The Arts
Stand-Up Comedian
Clearwater
Florida
Ideas
Bags
Take
Plastic
Would
Charm
Mom
Frilly
Came
Socks
Idea
Charms
White
Sock
School
Sold

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I got a call from the Oprah Winfrey Show. Oprah had chosen Spanx as one of her favorite products in 2000. I had boxes of product in my apartment and I had two weeks notice that she was going to say she loved it on TV and I had no shipping department.
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I pledge to invest in women because I believe it offers one of the greatest returns on investment. I am committed to the belief that we would all be in a much better place if half the human race (women) were empowered to prosper, invent, be educated, start their own businesses, run for office essentially be given the chance to soar.
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Every time I went on stage I was so terrified I almost threw up.
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My husband is such a healthy eater. Except when it comes to sweets. He never consumes anything except fruit until noon. And then from noon on he might have some brown rice and some tofu, and then, come eight or nine at night, he orders three mud-pie double-chocolate pieces of cake and eats all three of them.
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I took a Fear of Flying class, and I always missed the class, because I was always flying.
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Embrace what you don't know, especially in the beginning, because what you don't know can become your greatest asset. It ensures that you will absolutely be doing things different from everybody else.
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My dad encouraged us to fail. Growing up, he would ask us what we failed at that week. If we didn't have something, he would be disappointed. It changed my mindset at an early age that failure is not the outcome, failure is not trying. Don't be afraid to fail.
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With every obstacle that has happened to me in my life, my brain immediately says, ‘Where is the hidden blessing?’ In starting a business and growing a business, every day is learning how to manage obstacles.
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Ideas, even million-dollar ones, are most vulnerable in their infancy don't share them with too many people. However, don't hide your plan from people who can help you move it forward.
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Ensure that you do things differently from everyone else
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The thing about fashion - it's like ducks going quack, quack quack. It's being dictated from above, and it just makes me want to rebel against it.
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There is a hidden blessing in the most traumatic things we go through in our lives. My brain always goes to, 'Where is the hidden blessing? What is my gift?'
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Most of us want to tell our coworkers or friends, or husbands or wives, our ideas. For what reason? We want validation. But I feel ideas are most vulnerable in their infancy. Out of love and concern, friends and family give all the reasons or objections on why [you] shouldn't do it. I didn't want to risk that.
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Money is fun to make, fun to spend and fun to give away.
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Where I get my energy is: 'How can I make it better'?
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I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.
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Failure is not attached to outcome, but in not trying. This way, it is about answering to yourself.
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My revenue was $4 million my first year in business, off of one $20 item.
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I made a conscious decision not to tell anyone in my life. Now I tell people - don't tell anyone your idea until you have invested enough of yourself in it that you are not going to turn back. When a person has an idea at that conception moment it is the most vulnerable - one negative comment could knock you off course.
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If somebody can do something 80 percent as good as you think you would have done it yourself, then you've got to let it go.
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