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We embed social media inside our processes. Let's look at our processes and see how we can enhance them with social.

Sandy Carter

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Sandy Carter
Age: 24
Born: 2000
Born: January 1
Author
Businessperson
Computer Scientist
Processes
Marketing
Inside
Media
Process
Social
Look
Embed
Looks
Enhance

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Security is a big concern on the social web. People are going to try to destroy social media just like they are trying to breach data in other areas.
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Some CEO's feel like if the 'opt out of social' they are somehow protected. That is just crazy.
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Your social platform will become the motherboard of your business.
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If all you did to improve your commercial presence was to train your sales people on the importance of influencers ... how much more effective could they be?
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The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses this is going to deliver the highest ROI.
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We have a constantly-changing portfolio of social media experiments. The first time we tried applying social technologies in a customer service department it became the most productive department in the company.
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