Drugs are available to those who want them. And where are those profits going? Into organized crime, [to criminals] who spend their profits on the destruction of whole societies.

Research states that we have a two-week window to act after being inspired by an experience, before the brain is compelled to move on. I have always thought that while some documentaries I have seen have educated me, they have failed to engage and drive me to act in support of the message.

I have a vision of a world where we don't continue down senseless paths, where we care for our fellow human as much as we care for ourselves. I believe the mere striving for such a world is in itself a part of the liberation, and a foundation for inner and global security.

My measure of success is to walk into a restaurant and hear a table debating drug policy. Once the public start the conversation, the politicians will join - that is when we can create real change.

Through social media, we can start a global conversation. This creates an army of advocates - the power really is in the hands of the viewers.