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Founders need to figure out what the message of the company is going to be.

Sam Altman

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Sam Altman
Age: 39
Born: 1985
Born: April 22
Entrepreneur
Chicago
Illinois
Samuel H. Altman
Samuel Altman
Going
Founders
Message
Messages
Figure
Figures
Company
Need
Needs

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The biggest PR hack you can do, is not hire a PR firm.
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In the beginning of a company, there is no management and this actually works really well.
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Every company has a rocky beginning.
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In YC's case, the number one cause of early death for startups is cofounder blowups.
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Firing people is one of the worst parts of running a company. Actually in my own experience, I think it is the worst.
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... and you can only have 2 or 3 things everyday, because everything else will just come at you you know fires in a day.
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You cannot create a market that doesn't want to exist.
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The thing that kills startups at some level, is the founders giving up.
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As you grow, it feels hopelessly corporate but it really is worth putting in place these compensation bands.
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If you pivot, do it fully and with conviction. The worst thing is to try to do a bit of the old and the new-it's hard to kill your babies.
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Before product/market fit, your only job that matters is to build a great product.
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... you can think about that for everyone you hire: will I bet the future of this company on this single hire? And that's a tough bar.
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Growth solves (nearly) all problems
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Be suspicious of any work that is not building product or getting customers.
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You think you have this great idea that everyone's going to come join, but that's not how it works.
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Startups are very hard no matter what you do you may as well go after a big opportunity.
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Cofounder relationships are among the most important in the entire company.
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You should always know how you're doing against your metrics. You should always have a weekly review meeting every week.
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Most founders have not managed people before, and they certainly haven't managed managers.
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Don't let the company get distracted or excited about other things. A common mistake is that companies get excited by their own PR.
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