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As the company grows and about this 25 or so employee size, your main job shifts from building a great product to building a great company.

Sam Altman

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Sam Altman
Age: 39
Born: 1985
Born: April 22
Entrepreneur
Chicago
Illinois
Samuel H. Altman
Samuel Altman
Jobs
Employee
Great
Main
Product
Size
Products
Building
Grows
Company
Shifts

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Every company has a rocky beginning.
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You think you have this great idea that everyone's going to come join, but that's not how it works.
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One thing that founders forget is that after they hire employees, they have to retain them.
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For most software startups, this translates to keep growing. For hardware startups, it translates to don't let your ship date slip.
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No growth hack, brilliant marketing idea, or sales team can save you long term if you don't have a sufficiently good product.
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When it comes to starting startups, in many ways, it's easier to start a hard startup than an easy startup.
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Be suspicious of any work that is not building product or getting customers. It's easy to get sucked into an infrastructure rewrite death spiral.
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The thing that kills startups at some level, is the founders giving up.
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One of the biggest advantages that start ups have is execution speed and you have to have this relentless operating rhythm.
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You want to sound crazy, but you want to actually be right.
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... the thing we see wrong with YC apps most frequently, is that people have not thought about the market first and what people want first.
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Don't let the company get distracted or excited about other things. A common mistake is that companies get excited by their own PR.
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You cannot create a market that doesn't want to exist.
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Unfortunately the trick to great execution is to say no a lot.
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If you don't need it yourself, and you're building something that someone else needs, realize you're at a big disadvantage.
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You need this sort of a tailwind to make a startup successful.
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So you should always stay on top of people's vesting schedules.
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Ideas by themselves are not worth anything, only executing well is what creates value.
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One thing that founders always underestimate is how hard it is to recruit.
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Move fast. Speed is one of your main advantages over large companies.
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