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You cannot create a market that doesn't want to exist.

Sam Altman

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Sam Altman
Age: 39
Born: 1985
Born: April 22
Entrepreneur
Chicago
Illinois
Samuel H. Altman
Samuel Altman
Create
Doesn
Cannot
Market
Exist

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In general, it's best if you're building something that you yourself need.
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Growth solves (nearly) all problems
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For most of the early hires you make in a startup, experience doesn't matter very much, and you should go for aptitude.
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It's easy to move fast or be obsessed with quality, but the trick is you have to do both at a startup.
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The track record for founders that don't already know each other is really bad.
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Before product/market fit, your only job that matters is to build a great product.
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The best ideas often look terrible at the beginning the truly good ideas, don't seem like they're worth stealing.
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The thing that kills startups at some level, is the founders giving up.
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What being a founder means, is signing up for this years long grind on execution - and you can't outsource this.
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Unfortunately the trick to great execution is to say no a lot.
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Every company has a rocky beginning.
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Most startups are not nearly focussed enough. They work hard...maybe, but they don't work hard on the right things.
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In addition to relentlessly resourceful, you want a tough and a calm cofounder.
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Startups are not the best choice for work-life balance, and that's sort of just the sad reality.
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The second part of how to hire: try not to.
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You should think about for the next 10 years, you're going to be giving out 3-5% of the company every year.
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Companies that I've been very involved with, that have had a very bad first hire in the first 3 or so employees never recover from it.
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It really is true that you become an average of the people you spend the most time with.
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... you can think about that for everyone you hire: will I bet the future of this company on this single hire? And that's a tough bar.
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You really want to know your cofounders for a while, ideally years.
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