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Long term thinking is so rare anywhere, but especially in startups. This is a huge advantage if you do it.

Sam Altman

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Sam Altman
Age: 39
Born: 1985
Born: April 22
Entrepreneur
Chicago
Illinois
Samuel H. Altman
Samuel Altman
Term
Long
Thinking
Rare
Anywhere
Advantage
Especially
Huge

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The company just needs to see you as like this maniacal execution machine.
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... but actually it sucks to have a lot of employees, and you should be proud of how few employees you have.
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The biggest PR hack you can do, is not hire a PR firm.
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If you compromise and hire someone mediocre you will always regret it.
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I believe in fighting with investors to reduce the amount of equity they get and then being as generous as you possibly can with employees.
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Startups are very hard no matter what you do you may as well go after a big opportunity.
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In general, it's best if you're building something that you yourself need.
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For most software startups, this translates to keep growing. For hardware startups, it translates to don't let your ship date slip.
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Press releases are easier to write than code, and that is still easier than making a great product.
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You think you have this great idea that everyone's going to come join, but that's not how it works.
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You don't get to make their decisions but you do get to choose the decision makers.
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One thing that founders always underestimate is how hard it is to recruit.
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Momentum and growth are the lifeblood of startups. This is probably in the top three secrets of executing well.
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Companies that I've been very involved with, that have had a very bad first hire in the first 3 or so employees never recover from it.
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Before product/market fit, your only job that matters is to build a great product.
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If someone is getting every decision wrong, that's when you need to act, and at that point it'll be painfully aware to everyone.
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I really believe that the single hardest thing in business is building a company that does repeatable innovation... and just has this ongoing culture of excellence as it grows.
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The thing that kills startups at some level, is the founders giving up.
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Growth solves (nearly) all problems
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You can create value with breakthrough innovation, incremental refinement, or complex coordination. Great companies often do two of these. The very best companies do all three.
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